Valentine’s Day is only a week away, and the pressure’s on to find the perfect gift for your significant other. But rather than waste your time coming up with a creative, thoughtful gift, save yourself the trouble and make like Beyonce: just put a ring on it. Here’s why.
Studies show that it’s actually not the thought that counts, it’s the gift that counts. Gift recipients are more appreciative of a gift that they’ve asked for, not something the gift giver has chosen, regardless of the creativity, thought, or even price (yes, price) associated with the item. In fact, when a giftee receives something from their wishlist, they tend to view the gift as more thoughtful.
When it comes time to give, though, gifters and giftees don’t see eye to eye. Gifters get more satisfaction out of giving thoughtful, more expensive gifts, when in reality they should just buy something the giftee has asked for. We found that people spent twice as much on gifts vs. non-gifts, on average, whereas giftees just want the item in question, regardless of price.
When we took a closer look at your Stylitics wishlists, we noticed a huge difference between what women are coveting and what they’re actually getting. So while it’s cocktail dresses and skinny jeans she’s after, her top wishlisted items make up a significantly smaller proportion of the gifts she’s receiving.
But despite your demonstrated lack of mind-reading abilities, most couples make it through the Valentine’s Day holiday unscathed.
There had to be more to the story. So we took a closer look and found that, actually, it is the thought that counts – sometimes.
Certain gifted item styles were actually regarded as favorite items more often than their non-gifted counterparts, especially when it came to jewelry. This difference was the most pronounced with rings indicating that, when in doubt, just put a ring on it.
Moral of the story? ‘Gents, just buy her what she wants! Or, buy her jewelry! Save time, spend less. Women know what they want, so just ask! Gift-giving isn’t about mind-reading; it’s about giving something you think your significant other will really like. And you’ll be sure to hit a home run if she’s already told you what that something is.
Written by Jessica Novak, Marketing Manager for real-time trend insights company Stylitics. Jessica is a blogger, runner, coffee addict, avid alliterator, and chambray enthusiast. And, if you’re wondering, she wants black diamond earrings.