Seasonal fashion trends

The second week of August is coming to an end, and reality is starting to set in: summer ain’t gonna be around much longer.  As the seasons shift and summer merchandise goes on sale, we can’t help but start lusting after fall silhouettes(booties, anyone?).  But before you put your white jeans and Tangerine Tango in storage, what does the seasonal shift really mean for your color palette, and which hues should you leave behind?

The Pantone fall 2013 color report says Emerald is going to be a big winner this year (no surprise here), along with rich newcomers like Samba, a deep red, and a new personal favorite, Acai, a plum hue.  But before we jump head first into jewel tones, we took a look at the real winners from last year… and whether Pantone missed the mark.

According to Stylitics data, it looks like Pantone’s spring 2013 predictions were pretty spot on, with Monaco Blue (also called electric blue) taking a big piece of your sartorial pie.  Yellow and mint also made headlines, as predicted, but we still missed the hints of red, jade, and violet that Pantone reported were used in over 10% of thespring runway collections.  Summer saw a rise in neutral tones and a brief resurgence of neon, but purple was a surprising standout and a nice reprieve from cooler colors.

Seasonal fashion colors

If we learned anything from fall/winter 2012, though, it’s that a drop in temperature does not mean you need to sacrifice color.  Dark blues and grays dominated your fall fashions, as expected, but fashionistas spiced up their looks with seasonally appropriate brights like teal and red.  Maroon and deep purple were also crowd favorites and some of the top colors spotted in the most recent fall 2013 collections, so expect a repeat performance.  Despite predictions, though, Tangerine Tango didn’t seem to translate from catwalk to sidewalk – or from spring to fall, for that matter.

With purple, maroon, and teal expected to take center stage in the coming months, keep these colors handy.  In the meantime, stock up on red – and get ready to make a statement this fall.

Moral of the story?  Colors that transcend seasonal shifts will give you more bang for your buck, especially if you’re in the market for some quality investment pieces.  Don’t just stick with black and white, though!  Bright jewel tones are a great way to spice up your style in any season, and the right blue, no matter how bright, will elevate your look year round.

What colors are you most excited about this fall?  Tell us in the comments!

Written by Jessica Novak, Senior Marketing Manager for real-time trend insights company Stylitics.  Jessica is a runner, coffee addict, avid alliterator, and chambray enthusiast.

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